Branding Your Own Beauty Care Line? Get Your Artwork Straight

There is a buzz phrase circulating throughout the hair and skin care industry, and it has nothing to do with the latest beauty craze coming out of Hollywood. However, it does have something to do with Jessica Simpson, Britney Spears and P-Diddy. What's the connection? Everyone wants their own hair or skin care line.
It's called Private Labeling. What is Private Labeling? It's simply having a manufacturer create products for you that you can brand yourself. From high end salons and spas to small country stores, private labeling offers merchants the opportunity to shape a beauty line and put their brand name on it. It's a very creative process that enables you to have a signature product line.
And now you want in on it. That could be a very profitable move on your part, but you'll need to put your ducks in a row. Let's focus on one of those now.
Artwork.
I speak to people on a daily basis about setting up their hair care and/or skin care line of products for their beauty salon and spas via our company, Pure Wholesale. We discuss their options - hair or skin care first? A signature shampoo and conditioner for a salon? It's all very exciting to be a part of someone else's dreams and knowing that you are contributing. But there is one factor that seems to dominate when it comes to important steps that have been glossed over in one's pursuit of beauty dominance. The logo. There's not one.
Why is this? From my experience, most people just get so caught up in the excitement of the idea of their new venture that they forget that the appearance of their products is crucial when trying to get a prospective buyer's attention. The good news is that getting a professionally created logo is not that difficult to manage - and it's very affordable thanks to the internet and the many graphic design freelancers that live in cyberland.
To find a graphic design artist, just peruse the "freelancer" sites that seem to be everywhere. One site that I just had some success with is GetAFreelancer.com. The idea of using this site is simple. You sign up as a Service Buyer. Then you post a project with a selected budget that you can afford. Budgeting is based on tiers. For instance, the first tier, I believe, is $30 to $100. Once you select a budget, you then post a project. In this, you will explain what it is you are trying to get accomplished. It is very important that you explain (in detail) what you are looking for.
Example: "I need a logo for a men's hair care line called 'Zeus''. I'm looking for something masculine that men won't be afraid to buy. Nothing frilly. Something elegant would be nice, as the price range is in the medium-to-expensive range.
Further, I need it in a vector format, preferable Adobe Illustrator (.ai) file, but an .eps will do. Artwork must be in layers so that it can be manipulated to fit different sized products."
I included the second paragraph because we (at Pure Wholesale) ask for that specific type of file when receiving artwork from private label clients. Of course, you could also have your new, best friend designer help you with your entire line. I actually got an incredible logo for $100 on my last project. She (the designer) did such a great job that I will absolutely use her again.
So good luck with your domination of the beauty industry - just don't overlook the image that will garner you all that well deserved attention.
Paula Kay is a representative with Pure Wholesale - a wholesale beauty salon supply manufacturer that specializes in hair, skin and spa private labeling.
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